Sales
Many business owners and sales managers believe “sales training doesn’t work.” They view training as an event—often a short-term “quick fix” designed primarily for the moment. But effective training must be a process. It must include application with measurement, feedback, fine-tuning and reinforcement.
This is why Sandler Training works. Achieving lasting behavioral change and mastering new skills do not occur overnight, and Sandler Training is built on the concept of incremental growth and change over time—supported by repetition, reinforcement and coaching.
With Sandler Training, you are not alone. Your Sandler® trainer is constantly with you, providing coaching, encouragement and feedback as you learn to apply Sandler strategies and tactics to your business environment.
Salespeople are not likely to consistently implement a particular selling strategy or tactic, regardless of how effective it may be, unless it is part of an overall behavioral plan. And, they are not likely to implement a plan unless it is supported by the appropriate attitude and outlook. Sandler Training addresses all three areas necessary for success--attitude, behavior and technique.
Each participant-centered training session—partly motivational, partly instructional—provides you with the concept, knowledge and understanding of the topic as it applies to your selling environment. Through appropriate exercises, you’ll refine your sales-development plan, practice strategies and techniques in a safe environment, and develop your skills, before interacting with prospects and customers.
The year is now all but finished and I'm impressed. No training program is going to resonate with 100% of the folks who take it. BUT, the positive change in both practice and attitude that I have seen in a number of our people in your program has convinced me that our decision to engage your firm has paid excellent dividends. These folks are having their best year ever in billings. They are first to credit the on-going nature of the Sandler Training system as a main reason they have moved to the next level. I have little more to add than to say, your new group of CHUM Radio account managers will be reporting to you next month to start their year long training program.
Jack Derouin, Sales Manager - CHUM Radio Ottawa