Terry Ledden began his career in sales, sales management and marketing in the end-user telecommunications industry. Throughout his 18 years in telecommunications sales management he initiated, developed and implemented numerous programs intended to transition the industry from selling product to selling the strategic business impact of the product to the customer.
Recognizing the need for a more strategic value centered approach in organizations beyond telecommunications, Terry began his formal sales training career by joining a highly respected and US based strategic sales methodology and training firm in 1992. During those 10+ years he contributed to numerous Fortune 500 technology, professional services and manufacturing sector sales organizations world-wide.
Realizing how emerging small - medium sized businesses would benefit from similar, yet scalable professional sales - marketing systems to accomplish their growth objectives, Terry formed Sales AboutFace Inc., an authorized licensee of Sandler TrainingSM.
Sales AboutFace combines proven best-in-class sales and sales management process and techniques with local marketing and sales technology resources to provide sales performance solutions for both the individual and small - mid size company in our local Ottawa business community.
When we call a prospect, time is of the essence if we are going to achieve our goal of pain qualification and get the meeting. This was one of the largest obstacles our sales team faced. We hired Terry Ledden from Sandler Training to help us resolve this challenge. Terry brought a three stage approach to the problem. I can say without hesitation that we have achieved results well above what our initial expectations were. Our sales team is making five times the number of calls that they used to make and our success rate has improved by well over 200%. The program that Terry has put into place for us works.
Rob Kilroy Director of Sales - Telecom Ottawa